Google reports that online content has tripled in just a few years, and companies are struggling to make their content stand out and be noticed.
– Content translation and management
So budgets have been targeted toward development and globalization. And for foreign markets a large part of development is translation and localization.
– Cater to all clients
Investing in content translation is a way of catering to all clients in the same way. Product information, advertising and support will have more impact on a client when it is in his native language.
This is a very important step for loyalty programs.