Everyone in the world enjoys a lot of opportunities these days. Regardless of where we live, all of us have access to countless facilities and services. A product being produced in America can be found in a small country of Africa. The modern world and the means of transportation used by companies today are a blessing for the consumers. They don’t have to wait or visit far off areas to get the goods they require. However, we still haven’t achieved a world where every service is customizable for all the nations on earth. For most services, it isn’t even possible either. A mobile network operating in a few countries may not have the resources to go global.
It is one thing to want a world where everyone has access to everything, it is another to think of it logically. It is just not possible to make some things available everywhere in the world. In fact, it is better if some services are only available in limited areas. That keep their quality high and give their users a better experience then they would get if the whole world was the audience of the company. It is not easy for a business to continue giving good performance if their audience is diverse and each group requires a different kind of marketing strategy.