In a world where distances have been significantly shortened by modern transportation, it would be foolish not to expand a business into different countries. By implementing the right strategy, you can make a lot of profit by entering different markets. But there are a lot of things that need to be taken care of if you wish to make it work for your company. Although there are more opportunities today, that has also led to greater competition in the market. Everyone has to try extra hard to succeed. A lot depends on the way companies deal with the differences in culture in the markets they operate.