- Communication Challenges:
If the executives and managers aren’t native, they will have trouble communicating with the employees. This can create a divide between the higher-ups and the workforce. In such situations, employees feel like they cannot express their concerns to the executives. The communication problem can ultimately lead to the poor work quality. When employees don’t feel heard, they lose the motivation to give their 100%.
- Marketing Issues:
An advertisement made for a certain country may not work well with the people of another country. Companies often think that the language barrier can be crossed by getting the advertisement translated into the vernacular of the target audience. But if there is offensive content in the advertisement, it can damage the reputation of the company. Sometimes, even the name of a brand might not sound good in the native language. This can create marketing problems for a business.
- Workplace:
When the workplace is designed for the executives and not for the employees, it will feel alien to the latter. Every office building has various signs, but if they are in a language that the majority of the employees cannot understand, they won’t feel at home. And if they can’t feel welcomed in the office, they will not be able to work efficiently.
- Connection Between Employees:
In every workplace, the workforce has to communicate with each other from time to time. This is how they end up developing a bond with each other. The bond not only improves their efficiency but also makes them feel comfortable in the office. But if the employees are from different countries and don’t speak the same languages, they will end up forming their separate groups. This will create plenty of problems in the office. It will also affect the quality of the work.
- Losing Investors:
Multinational companies don’t only have to deal with foreign employees. They need money to run things, and for that, they have to turn to investors. But if there is a linguistic barrier between the company executives and foreign investors, then that would only create problems for the business. An investor will not be willing to bet their money on something they don’t even understand. If the brand fails to present their ideas properly to the investors, they won’t be able to secure any funding.