Would you ever go to a store and ask for a product in mediocre quality? No, right? Because none of us want to buy something that will become useless in a couple of weeks because it wasn’t of good quality. We learn the importance of the best options through different things in the world. For instance, in school we learn that A is good but only A* is the best. So, we start pursuing the best things right from the start. The best behavior, perfect grades, highest quality products, that’s what we need in life. This is also the best selling point in the hands of companies. As long as they made quality products, they will continue to have loyal customers.
But when there are competitors in the market and you are only offering good quality, not the best, then people would be tempted to change sides. Our parents offer us the best ever since we open our eyes. Even if they can’t afford super expensive things, they will make sure that they get the best possible stuff for their children. They will feed us quality food and shop for us at well-known brands to make sure we are dressed nicely.